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- Longevity Stealth Startup, Circadian Snacking, Middle-Aged Women Take Over Gyms & the Rise of Contrast Therapy
Longevity Stealth Startup, Circadian Snacking, Middle-Aged Women Take Over Gyms & the Rise of Contrast Therapy
👋 Welcome to this week’s Wellness Wednesdays, where we explore the latest trends and insights in health and well-being. From innovative startups to emerging fitness movements, here's what's making waves in the wellness world.
Table of Contents
New Longevity Startup: Biograph
A new player, Biograph, has just emerged from stealth, co-founded by Dr. Peter Attia, a prominent figure in longevity science. Attia is best known as the author of the bestseller “Outlive: The Science and Art of Longevity” and for his podcast. Biograph is a new startup focusing on extending healthy human lifespans.
Circadian Snacking: Eating in Sync with Your Body
Consumers are now considering not just what they eat, but also when they eat it. This concept, known as "circadian snacking," involves timing food intake to align with the body's natural rhythms. In Japan, companies like Dot.me have partnered with 7-Eleven to create the Cycle.me range, offering products labeled for optimal consumption times—morning, daytime, or night. This approach aims to support internal body time and overall health.
Contrast Therapy: The Hot-Cold Wellness Trend
Contrast therapy, which involves alternating between hot environments like saunas and cold plunges, is gaining popularity for its health benefits. Facilities such as Arc in London offer 45-minute group sessions where participants switch between saunas and ice baths. This practice is believed to boost mood, reduce inflammation, and enhance overall well-being.
Middle-Aged Women Leading Fitness Trends
Women aged between 40 and 50 are now exercising more frequently than their younger counterparts. A UK study by Vitality found that one in four women approaching perimenopause exercise almost daily, compared to a fifth of those aged 20 to 29. This shift focuses on health, mobility, and strength rather than just aesthetics, leading to the rise of specialized fitness studios catering to older women.
BodyHoliday's €158 Million Wellness Retreat in Portugal
Luxury wellness brand BodyHoliday is expanding into Europe with a €158 million five-star health and fitness retreat on Portugal’s East Algarve coastline. This new destination aims to offer comprehensive wellness programs, combining luxury with health-focused experiences.
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5 Fast FAQs
Who is Dr. Peter Attia, and what is Biograph?
Dr. Peter Attia is a physician known for his work in longevity science. He co-founded Biograph, a startup focusing on extending healthy human lifespans.What is circadian snacking?
Circadian snacking involves timing food consumption to align with the body's natural daily rhythms, optimizing energy levels and health benefits.How does contrast therapy benefit health?
Contrast therapy alternates between heat (like saunas) and cold (like ice baths) to boost mood, reduce inflammation, and enhance overall well-being.
Why are middle-aged women exercising more frequently now?
Many are focusing on health, mobility, and strength rather than just appearance, leading to increased exercise among women aged 40 to 50.What can guests expect at BodyHoliday's new retreat in Portugal?
Guests can anticipate luxury accommodations combined with comprehensive health and fitness programs tailored to individual wellness goals.
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